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Blueland voluntarily modifies and discontinues others.
December 1, 2025
By: Lianna Albrizio
Associate Editor
Following a Fast-Track SWIFT challenge from Happi Top 50 Company Procter & Gamble regarding influencer and social media advertising for One Home Brands, Inc. d/b/a Blueland, BBB National Programs’ National Advertising Division (NAD) determined that certain uses of the TikTok Shop “creator earns commission” disclosure were appropriate. Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the NAD. Blueland is a household products company that competes with...
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